Guerrilla Marketing to Heal the World : Combining Principles and Profit to Create the World We Want

Author: Levinson, Jay Conrad

Development economics

Published on 5 May 2016 by Morgan James Publishing llc in the United States.

Paperback / softback | 386 pages, Illustrations, black and white
152 x 229 x 27 | 594g

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real.

'Guerrilla Marketing to Heal the World' shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share