Emotional Capital for the Triple Win : 50 innovative ways to lead the consumption revolution

Author: Amber, Elena V.

Psychology: emotions

Published on 24 June 2025 by Practical Inspiration Publishing in the United Kingdom.

Paperback / softback | 238 pages
139 x 216 x 20 | 310g

'Amber's robust research, precise definitions, and extensive citations make for an intellectually rigorous read...a well-researched examination of consumer behavior.' - Kirkus Reviews.

'Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold, optimistic vision is inspiring.' - BookLife by Publishers Weekly.

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.