Intuition : Unlock Your Brain's Potential to Build Real Intuition and Make Better Decisions

Author: Pearson, Joel

Popular science

Published on 15 February 2025 by Headline Publishing Group (Welbeck) in the United Kingdom.

Paperback / softback | 256 pages
198 x 130 x 18 | 174g

We have

all experienced a 'gut reaction' or acted 'on a hunch' - we've used our

intuition.

Until recently, science didn't have a good explanation for how intuition

works. In fact, some scientists dismissed it altogether as unproveable and 'woo

woo'.

Here, in the first book to explain the science behind intuition, Professor

Joel Pearson, an expert in cognitive neuroscience and leader in human

consciousness research, turns what we think we know about intuition on its

head.

At his dedicated lab at Sydney's prestigious University of New South Wales,

Pearson was able to identify and recreate intuition in a lab, proving its

existence and laying the groundwork for this book - a practical and

entertaining introduction to the brain science underpinning intuition, and a

framework for how we can develop the ability and put it to use, in the

boardroom and beyond.

Intuition follows basic rules, and Pearson explains that by understanding

them, we can better train ourselves to use our intuition productively,

supercharging this incredible human ability and harnessing it toward better

decision-making.

Intuition is not a sixth sense - it's a superpower.