{"product_id":"why-does-e-mc2-9780306819117","title":"Why Does E=mc2? : (And Why Should We Care?)","description":"\u003cp\u003eThe international bestseller: an introduction to the theory of relativity by the eminent physicists Brian Cox and Jeff Forshaw\u003c\/p\u003e\u003cp\u003eWhat does E=mc2 actually mean? Dr. Brian Cox and Professor Jeff Forshaw go on a journey to the frontier of twenty-first century science to unpack Einstein's famous equation. Explaining and simplifying notions of energy, mass, and light-while exploding commonly held misconceptions-they demonstrate how the structure of nature itself is contained within this equation. Along the way, we visit the site of one of the largest scientific experiments ever conducted: the now-famous Large Hadron Collider, a gigantic particle accelerator capable of re-creating conditions that existed fractions of a second after the Big Bang. A collaboration between one of the youngest professors in the United Kingdom and a distinguished popular physicist, Why Does E=mc2? is one of the most exciting and accessible explanations of the theory of relativity.\u003c\/p\u003e\u003ch3\u003eAuthor: Brian Cox\u003c\/h3\u003e\u003ch4\u003ePopular science, Physics\u003c\/h4\u003e\u003ch5\u003ePublished on 9 Mar 2010 by Hachette Books.\u003c\/h5\u003e\u003cbr\u003ePaperback \/ softback\u003cbr\u003e","brand":"Brian Cox","offers":[{"title":"Default Title","offer_id":57322421780858,"sku":"9780306819117","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/4125\/files\/9780306819117.jpg?v=1790688810","url":"https:\/\/belfastbooks.co.uk\/products\/why-does-e-mc2-9780306819117","provider":"Belfast Books","version":"1.0","type":"link"}